Aanarav Sareen is the president and co-founder of PaLaCart, the world’s first universal shopping cart. Prior to starting PaLaCart, he was the lead creative technologist at Wunderman, a WPP company and the world's largest digital agency with revenues exceeding $1 billion. At Wunderman, he built, managed and provided leadership across creative, technology and strategic business units. He was responsible for managing all interactive media projects for clients including The Coca Cola Company, Nokia, Levi's, Dell and United Airlines.

Aanarav is the author of 2 best-selling books and one of the world's leading experts in interactive media. He is a frequent technology author and analyst and has been featured on ABC News, NBC News, Al Jazeera English and the Wall Street Journal. He is a frequent contributor to The Huffington Post.

Aanarav is an advanced media member of the National Academy of Television Arts & Sciences, the organization that bestows the coveted Emmy® Awards.