Aanarav Sareen

Build, manage and provide strategic leadership for in-house digital team and agency partners across creative, technology and business units. Responsible for agency-wide interactive deliverables.
Success includes:

- Manage interactive projects and teams across the agency for top-tier clients, including Citi, Coca Cola, Levi’s, United Airlines, Land Rover, Abbott and Nokia.
- Oversaw global campaign effort for Levi’s. Managed creative, production and technology teams for 30+ country launch including global websites and cohesive platforms.
- Responsible for managing the launch of Nokia’s flagship device – Lumia 900. Partnered with Microsoft and other agencies to coordinate live event, web and digital campaigns.
- Restructured interactive team to be more autonomous by hiring interactive producers and technology teams.

Co-founder of the company. Responsible of all day-to-day operations, including product, financing and marketing.

Strategic consulting firm helping clients in the entertainment space build and execute digital strategies.

Clients include: ABC, Adobe Systems, CNN, Time Warner, Warner Music, Microsoft, Disney, DirecTV, EA and Fox Sports.

Award-winning creative for digital, mobile, retail, out-of-home experiences, complex technology development and marketing solutions.

- Managed complex digital campaigns for one of the largest retailers in the world.
- Oversaw innovation and ideas for next-generation solutions for clients.
- Managed end-to-end production cycles, including creative, analytics and technology to ensure on-time delivery, client satisfaction and budgets.

- Produced interactive Land Rover iPad ad for iPad only newspaper “The Daily.” One of four global brands invited to participate in the new venture.
- Launch innovative welcome program for new Land Rover and Range Rover owners, which bridged direct mail with digital and mobile offerings.
- Co-ordinated with external partners to develop and launch interactive Land Rover mobile app for iOS and Android devices.
- Oversee development of innovative Land Rover CMS tool for Land Rover and Range Rover events.
- Execute multi-million dollar launch campaign for Nokia Astound in the United States across multiple platforms.
- Work closely with strategy, social media and account teams to ensure consistent brand experience across traditional and digital channels.

With 50+ years of experience, 130+ offices in 55+ countries and 15 specialized companies, Wunderman stands as the first name in advertising that delivers customer conversations that build brands and generate sales.

Wunderman, part of Young & Rubicam Brands, is a member of WPP (NASDAQ: WPPGY).

- Oversee content production.

- Work closely with Fortune 100 clients, including Adobe Systems, Microsoft Corporation, and Apple Inc.

- Review various multi-platform distribution options for global visibility.

- Streamline production and delivery workflows for multiple platforms.

- Develop and deploy media production guidelines.

- Assisted with design & creation of broadcast elements for CNN and CNN Headline primetime shows, including Anderson Cooper 360, Nancy Grace, Glenn Beck and Lou Dobbs Tonight.
- Determined business and strategic requirements for managing large amounts of digital media.
- Researched and implemented a Digital Asset Management system for cataloging digital images, videos and other related files, with specific focus on content discover-ability and workflow efficiency.

- Played key role in establishing ABCNews.com as a leading destination for technology reviews, supplementing expensive licensed content with original content.
- Worked closely with the director of news production to hire and train digital reporters for the 2008 Presidential Campaign.