Everything is New Again by Aanarav Sareen

I haven't had this feeling in a long time. More specifically: 3 years. 4 months. 15 days. 

The last 1232 days have been a rollercoaster. Despite the lows, I've had incredible highs in building a company that has been the beginning of amazing things - life-long relationships, adventures of a lifetime and the realization that everything you want can be achieved. 

Today, I am proud to announce the first public-facing version of Poln, Inc. Designed for retailers, Poln is geared towards making transactional advertising easy for retailers. Our retailers span everyone from those who sell razors in New York to custom made tuxedos in Italy. 

Above all, I'm proud to go into this venture with my original partner in crime along with 2 other friends who are incredibly successful and talented. 

It's hard to fathom, but at 5 months old, we are 6 employees with the goal of making an impact for every e-commerce retailer online.

Ready? Go! 

Say hello to Poln

10,000 Hours by Aanarav Sareen

This past week has been a really interesting week for me. Mondays always start early and Fridays always end late. The first part of the week is pure hustle and the latter part of the week is administrative work, project work, etc. 

As of this weekend, I've spent exactly 4 full weeks in New York continuously. Being on a plane on my way somewhere, anywhere, is much more soothing for me than being in one single location. After brunch today, I was tempted to jump on the next flight to Miami and then return either Sunday night or Monday morning. I had the flights on hold. 

And as I pondered that thought, I realized that the possibilities I had in front of me were unbelievable - wine in Napa, boats in Miami, clubs in LA, etc. All of it is possible. All of it could have been done. 

And then I decided to be good and not tire myself out for the week ahead. 

However, the thing that started this thinking process is a brunch conversation that I had with a friend of mine and the COO of a portfolio company. She’s incredibly smart and has been working on her company for 3+ years. There have been ups and downs. Disappointments and failures. If I start listing out their path to this point, most people would call her crazy. 

Here’s the thing - that craziness is what will make the company succeed. Nothing else. 

Calling entrepreneurs crazy is completely OK. Belittling their ambitions is absolutely not. 

If you're working a corporate job, I will tell you a personal story that only one other person knows:

It was Fall of 2013. I had come back from a completely disastrous trip from Amsterdam after trying to close our Series A. The deal fell apart and in the most horrific way possible. I was in shock. I was scared. I was absolutely terrified to a point where I couldn't speak to anyone. I called a friend of mine. Her and I went for drinks. She’s an upcoming actor. She had gotten her first paycheck - a mere $60. She bought me drinks that night and just sat there looking at me. I had a few beers, thanked her and walked home. 

Those feelings of pure terror are meant to scare the living crap out of you. Because only at that point do you realize that there is no turning back. You can only go up from there. 

It has been nearly 2 years since that entire week and it still scares me. But, it also taught me an important lesson about startups. 

Startups are a journey. And harder than most other journeys. If you survive this journey, you can survive a lot of what the world throws at you. Paul Graham, amongst his many essays, has a great piece titled “What Startups are Really Like?” I really would like for everyone to read that piece. 

I'll add a few additional points to what Paul has said: no matter what you do, know that you are going to be challenged. Some days you're going to want to quit. But, if you see the light at the end of the tunnel - do not quit. If you don't see that light, change paths. Do not quit. Looking back at your life, nothing good has happened because it was easy. There’s a reason why people date wrong people for a decade or more.  There’s a reason why people get fired. Or quit terrible jobs. Pursue your dream without fear of failure or the option of quitting. 

And a lot of days, it will feel like this: 

“The Struggle is when you wonder why you started the company in the first place. The Struggle is when people ask you why you don’t quit and you don’t know the answer. The Struggle is when your employees think you are lying and you think they may be right. The Struggle is when food loses its taste.” - Ben Horowitz 

Secondly, find people that will support you and not your idea. Ideas are a dime a dozen. Any engineer can make a product function. Your job is to create a company. Your job is to be your cheerleader. Do it better than anyone.

Lastly, always remember that whatever you are doing - you are doing it for yourself. If you hate it, don't do it. If you don't believe in it, it won't come true. But do not ever bear the entire burden on your shoulders. You will collapse very quickly.  All of this will take time. Put in your time. Earn your freedom. Put in your 10,000 hours. 

There are people, strangers included, who will listen to you. If you ever need help or advise, my email and phone number have always been publicly available: aanarav@sareen.tv or 201-693-4510. 

I wish you the best of luck. Get ready for the most adventurous 10,000 hours of your life. 

*The 10,000 hour rule has been deemed controversial. However, the use in this post is primarily to highlight the importance of persistence and deliberate pursuit of excellence. 

Thank you by Aanarav Sareen

Over the last few weeks, I've written about a number of serious topics. I've had a lot of conversations with those that are close to me. And I've enjoyed every moment of it. 

What may come off as complaining or feeling miserable is not true at all. 

One of the things I've always said about my life is that I only look at the long term vision. For me, short term is like a one night stand - great while it lasts. But doesn't mean a thing. 

I've been extremely careful about the relationships I've built. I've been extremely protective of the people that mean the most to me. I've been incredible selective of those that have the unfortunate circumstance of being that close. 

But, above all - I am extremely thankful. Every single person that I consider close is supportive. My family has always been there for me. My friends are always there for me. And I get to share the experiences of a lifetime with people I actually care about. 

So - thank you. 

You know who you are. 

You know why you are important. 

And without you, I would be a different person. 

Thank you. Truly and humbly. 

New York City - Home by Aanarav Sareen

NYC

NYC

New York has been home for me for nearly a dozen years now. I've seen streets change, I've seen new people come every year. I've seen this city survive Sandy. I've seen its people grow with it. 

I still remember that one night after Sandy. It's the first Monday with the lower half of Manhattan without any power, including my own apartment. Despite no power, water or heat, I didn't leave. I left for work every morning and returned every night. That first night, however, was special. The first night - I walked home with dozens of strangers. No one knew each other, yet we walked home on Second Avenue. Cops would pull over and walk us a few blocks for our own safety. Public busses would stop and ask if anyone needed a ride. It was incredible. 

This weekend, in the longest time that I can remember, I've had a weekend. I did the 4:30am thing on Friday. I played tennis in Williamsburg. I walked the Brooklyn Bridge promenade. I had great food. And for once - did not think about work. The work / life separation doesn't happen for me that often. But when it does. It feels great. 

It also reminded me that New York really is home for me. I've traveled the world. Not necessarily looking for something, but to get something out of it. But, as I spend a few weeks in New York, I realize that this place I call home is home for a reason. I know enough bartenders that will entertain me if I ever need some Bud Lights. I know enough people that stumbling around lower east side, I will run into a familiar face. And I know enough hidden places that make people smile. 

Most importantly - every good thing in my life has started here. That first job. That first dream. That first company. And many many more. This city is home for me. While people have come and gone. And while I'll meet many more visitors as they cross this island, it has never let me down. 

Stay strong, New York. The city, I proudly call home. 

A Surfboard and a House by Aanarav Sareen

Surf

Surf

I've had a really interesting week. All good things, but extremely exhausting for an immune system that is failing me lately. 

There are certain people that I want to see during the week. Seeing them makes my days better. 

As we are having drinks this afternoon, I overhear the two people next to me talking about life in general. 

Being the rude individual I am, I listened to them as my favorite person in the world left to visit the restroom. 

Their conversation was interesting. However the part that stuck out for me was a straightforward question from one person to another: "What's the biggest thing you've purchased?"

Person 1: "a house"

Person 2: "a surfboard"

As my date returned, I focused on her. She's incredible, so easy choice. 

But, as I've thought more and more about that question today, it is a very deep question. 

And I'll rephrase it this way - would you rather own a house or a surfboard?

Or another way - would you rather be confined to safety or believe in adventure?

Or a final way - would you rather follow tradition or your heart?

Life is about those little moments. The first conversation. The first dream. And the first smile. 

You just need to know if you want to be on a surfboard or in a house.