I've written quite a bit about why we invest in people first and everything else later. It's because we need to be comfortable with people and build a layer of trust before we decide to work with them or support them. More importantly, it is so that we don't waste our most valuable asset - time.
Over the past few weeks, as we've moved into looking at two particular scenarios in depth - one personal/professional and the other one purely professional, I've been taken back.
Yesterday, I had a minor outburst on Twitter and received a few offline messages about them. And the truth of the matter is - that once you think you trust a person - and then you find out that they're living a secret life, it sucks. It sucks that people have the audacity to lie to you - when all you've done is support them unconditionally. But it also becomes really easy to back away.
And so it goes. Another day. Another story.